Why is Miami . . . Miami? What does the heartbreaking Lite of the cheetah tell us about the way we raise our children?. Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns for the first time in twenty-five years to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena. Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the worlds most successful bank robbers, rediscovers a for-gotten televisión show from the 1970s that changed the world, visits the site of a historie experiment on a tiny cul-de-sac in northern California, and of-fers an altérnate history of two of the biggest epidemics of our day: COVID and the opioid crisis. Revenge o f the Tipping Point is Gladwells most personal book yet. With his characteristic mix of storytelling and social Science, he ofFers a guide to making sense of the contagions of the niodern world. Its time we took tipping points seriously.
