She worked hand-in-hand with a founder who was a lightning rod for controversy?OK, for stepping in it. She grew a chaotic company (Vanity Fair called it a pirate ship) housed over a dentists office outside of Boston that published giveaway papers into a juggernaut with more than 5 billion monthly video views and 225 million followers valued at 550 million dollars. Erika Ayers Badan calls herself a token CEO, the rare female employee in the highest rank of a bro-roar sports and new media culture.