Búsqueda de LIBROS DEL AUTOR: dr guarriello tom

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  • THE MEANING OF BRANDED OBJECTS
    DR. GUARRIELLO, TOM
    Explore the psychological principles behind why people form emotional attachments to branded products.In The Meaning of Branded Objects, psychologist, professor, and branding expert Dr. Tom Guarriello reveals the powerful ways that brands shape the meaning of everyday objects, influencing consumer behavior and contributing to personal identity. Through a mix of academic insight...
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    $ 129,900.00